How Small Businesses Can Increase Website Conversion Rate – Tips for Entrepreneurs

Driving traffic to your website is one thing, but turning visitors to customers is another and this is equally as important as the traffic you get. Why? Yes, because online traffic to your site does not necessarily determine how successful your business website is doing. Don’t get it wrong, this does not mean that the size of the traffic to your website does not need to increase where necessary. However, if the number of visitors to your site continues to grow without a reasonable corresponding increase in the number of people buying your product or patronizing you in one form or another as expected, then there is a problem.