Once
upon a time, old school radios and transistors were taken over by the
black and white television, which eventually had to clear the way for
vivid color TV. Presently we see the color TV technology breaking the
grounds and refining itself into Plasma TV, LCDs and LEDs etc.
However, the charm of the old radio sets still exists.
Yes,
brochures still exists
The
present day generation appears to be running high on technology.
Social networks like Facebook and Twitter have penetrated into our
lives, and it is more important for a business organization to have a
website of their instead of working telephone line, or perhaps a
large parking space. However, even the changing times have had no
effect on the printing of cheap
brochures.
Studies go to show that the popularity of brochures is still
unaffected, and even though one can Tweet or create an Event page on
Facebook, or send email alerts for all that he or she wants,
brochures still significantly factor into drawing audiences towards
the office gates.
This
makes sense, especially in the present technologically driven age,
because technology allures us into taking everything for granted.
Like a page? Simply
bookmark
it for later use. Like a quote? Just share it and forget about it.
However, brochures have an appeal which is not easy to resist. Even a
simple, elegant and cheap brochure is more than certain to register
an impact with the audiences. There is something about the physical
form of communication provided by brochures, which cannot be
replicated in the obscure virtual world. Of course, one can and
should use the technical assistance to the best of its strategic
advantage, but discarding the ubiquitous and simplistic elements such
as brochures, would not really be a smart move.
Brochures
Vs Informative business letters
Industry
pundits believe that brochures are a very simple and logical way of
marketing yourself and representing yourself in various events,
business meetings etc. They are easy to handle and carry, and can be
very informative and pleasing to eyes. One may argue in the favor of
business letters, since they are informative and explanatory, but
brochures would still score over the business letters, since they
provide a platform where one can create a perfect amalgamation of
text, written content and the visuals. In the letter, your chances
are only on the logo and the signature, and there is hardly any other
element available to break into the morbid texts. However, with
brochures, one has the liberty to use the best of information
graphics and use it along with the text elements.
If
you have been wondering about getting the best and the cheap
brochures for your business or non profit endeavor, you should think
of contacting Overnight
Prints.
Their user centric packages and flexibility in terms of service
offering, along with their hands on industry experience places them
amidst the best in the industry.