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How The Internet Has Changed The Way We Approach Customer Service

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The role of a customer service representative (CSR) has evolved over time to include many more challenges. However, technological advancements in the modern digital age have included many new and very powerful tools to aid them. For example, social media has provided a more direct way for CSRs to handle prospects and customer requests in a more personable and efficient manner. 
Historical Context
Many years ago, the role of the customer service representative was relatively simple. Typically, these jobs were handled by clerks, assistants and secretaries. Although there are still many similarities, the CSR role has expanded and grown over time. Rather than waiting for days, customers may now place a request and most often receive an immediate response. 
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