The advent of TV had posed a problem for the film industry. Both film and TV have evolved since and the existence of cannels dedicated to bringing movies to the homes of people has further changed film distribution and sales. The excitement towards going to a film theatre has subsided as any movie is bound to be aired on a TV channel soon after. Apart from film connoisseurs and those enthusiastic about films as a science and an art, there is some level of complacency towards going to movie halls in those exhausted by the routines of their lives.
Digital networks have now woven webs into which films must fall. Various mass media have emerged in the last two decades that redefined cinema time and again. Internet and its growing potential also immensely influence movies. Vibrant social media platforms are actively influencing the fate of a film. Audiences are reached out to via social networking sites, with interactive competitions and a range of other tools being employed to capture consumer attention.
The Internet has brought with it multiple platforms for sharing movies. While NetFlix and its kin charge viewers to rent movies and keep the economy of movies alive, piracy sites have notched up the cheat scale considerably. The unrestricted boom of piracy sites has dealt severe blows for the film industry as any movie is available online to be downloaded mere days after it is released in theatres.
Social media platforms, those in film industry are recorded to be have opined, influence the entire filmmaking process. From creative exploration of the terrain of the play to primary research, from casting to set designing, filmmakers have used social media platforms for inspiration and agents of action. Building expectations and excitement around a movie has been rendered possible and easy by social media platforms.
Advancements in technology have made filmmaking a less expensive affair, widening the channel of people capable of creating films. The digital world has placed power in the hands off all those with access to it. Those with a story to narrate have numerous ways of ensuring this happens. Internet is extensively being used to localize industries, and the concept of crowd sourcing is a weapon that allows anyone with a cause to achieve the same.
Thus, the digital world has shifted the dynamics of movies. Movies no longer reflect any one style of direction or narrative. The sector has been nourished generously by the free inflow of ideas and well executed plans for improving films.
Anyone with technological access can make a film, and this is both a bonus and a bane for the film industry. It requires enormous amounts of work and a stroke of genius to be able to churn out an impressive movie that records sizeable box office returns.
Evolving digital platforms are also influencing consumer trends and attitudes. The last decade has market the decided movement of consumers from desktop computers to hand held gadgets. With tablet computers and mobile phones boasting of high resolution screens, films have become a favored mode of communication. Viewer experience has been redefined yet again, keeping in mind those denizens who catch a now on the screens of their tablets or net books while on the move.
When digital cinema came about, there were loud and echoing concerns regarding the future of cinema. While some predicted that digital film would bring with it exponential development and high appreciable development, others opined that the future of movies was in grave danger.
With digital networks of all shapes and sizes in place, it is important for one to realize and accept that development is a continual process that drags the world ahead with it. There has been an ocean of change between today and the time during which the advent of TV was considered an absolute threat to the existence and development of films.
Digital networks have also changed consumer behavior in ways that make the fare of a movie at a film hall uncertain. Digital networks could complement movies and boost their status, or result in the complete destruction of a film. An integral part of filmmaking today is to strategize communication to spread word of mouth in favor of movies.
The future of cinema always was, is and will be beautiful. This is because story telling is an integral part of human psyche and the culture of every community that ever existed. Movies are among the foremost media of narrating stories, making them a part of life that simply can’t be carved out by whip or whim.
Author Bio: Jason Phillips, a name ever remembered at acting school Newyork. He was an expert play writer at the school. Now he is working with an NGO and is a part time blogger.
Originally posted at Popgive.com.![]()
