Businesses will find social media sites to be the backbone of marketing in the current world with the huge number of people who utilize these sites. Pinterest is ranked as the third social media site in accordance to rankings. Pinterest is a unique social media site which allows people to pin images and videos which represent their business or personal life. For a business, this can be an invaluable tool to utilize in order to get their business image and brand out to the greater public. One feature Pinterest allows is connecting other social media sites to Pinterest, which allows for users to connect to a business in more ways than one.