In order to file a complaint about a service or product, consumers used to have to wait on hold, sometimes for hours, for customer service reps. This was useless, time consuming, and it rarely proved to be a positive outcome. The Internet has recently provided an alternative solution for most individuals to lodge their dissatisfaction. Online complaint websites have begun to pop up all over, and it gives unhappy customers a solid vehicle to air their concerns. Because the sites have been gaining in popularity, businesses are now paying attention to the customer, and they are helping them to seek a resolution for their problems.