The Blog as a Web Site Trend

In the past, photographers had one Web site for their portfolio work and another site for their blog content. The two were often kept separate and frequently had different page design and branding. Today, the two are merging to the same platform and design. Many photographers have merged their portfolio and their blog. Photographers often integrate their blog into their

site design, and even more often they have their portfolios integrated into their blog design as a separate Portfolio tab. As we talk about Web site requirements, keep in mind that you might want to integrate your blog and Web sites as a cohesive unit that represents you as a photographer. WordPress.org is the most common platform for this approach. High-end wedding photographer Jessica Claire has integrated the two into one site, as seen in Figure 6.1.