RIM Tosses the Coin the Next Year: What are the Variables Related to its Success?

RIM, the Blackberry making company has been beleaguered consistently by other vying parties’ successes, for at least past two years now. The company is counting on the Blackberry 10 for its future growth, survival or reincarnation; however you want to put it. The introduction of Blackberry  10, both as a new platform as well as the handsets, has its fate depending upon the way this launch is managed taking into account several variables that need to be dealt with. Among these the chief factors include dealing with developer indifference and fragmentation. It is these issues more than Blackberry’s much touted hebetudinous appearance in terms of catering to consumer trends or responding to market standards that are most likely to turn this company’s comeback into a don’t-comeback.