Buying ink cartridges can sometimes be more expensive than the cost of the original printer. When you simply compare it in liquid form it is one of the most expensive liquids in the world, higher than fuel. In weight, it costs more than imported Russian caviar. But what makes them so expensive?
Printer manufacturers seem to use the same business model as shaving manufacturers and mobile phone companies when selling their products. This model involves reeling customers in by selling them initial equipment for a relatively low price but then charging a higher price for the products that are additionally needed. Consumers can spend up to three times the price of the original printer as they do on ink cartridges in its lifetime. Some businesses will actually sell their printers at a loss, knowing that they can make the money back on selling ink cartridges.
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Printer manufacturers seem to use the same business model as shaving manufacturers and mobile phone companies when selling their products. This model involves reeling customers in by selling them initial equipment for a relatively low price but then charging a higher price for the products that are additionally needed. Consumers can spend up to three times the price of the original printer as they do on ink cartridges in its lifetime. Some businesses will actually sell their printers at a loss, knowing that they can make the money back on selling ink cartridges.