The primary objective of the marketing campaign is to be different. If
people today remember the print ads they are going to remember the
company without a doubt. Recent print ad by Hope, a push-up
manufacturer, delivers entertainment. Their motto in this advertising
campaign is "Right and Left together". Creators of this advertising
campaign, agency Giovanni+Draftfcb in hilarious way displays world
leaders including Bush, Castro, Chavez etc.
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