Agile Marketing
Agile marketing is the new trend to be carried forward in 2013. This form of marketing will let you enhance user experience. It basically means embracing the change instead of following a plan. For this to happen, you don’t need to plan for long term but rather be on an adaptable ongoing process. Another new marketing trend for 2013 is Content Marketing. It is considered to be a new form of advertising which involves generating and sharing content that will grab the attention of people all around. This form of marketing is known to be used for brand awareness and retaining customer relationship. Content marketing through blogs, newsletters, articles, social media and e-books is the latest trend of 2013.
Inflating Social Media
It is said that by the end of 2013, mobile phone will take the place of PC, the signs of which we are already seeing. This is considered to be a notable shift in technology which will make mobile phone the most used device for web access in the world. So business must be adaptable and feasible for users even on their mobiles. For instance, you should provide services which let the user locate the nearest store from his phone while looking for your product. Utilizing such mobile apps is essential in order to cope with 2013’ technological advancements.
Responsive Designing
Mobility is the most important factor which you cannot afford to ignore. Responsive web designing is basically crafting your web site in such a way that it is adaptable to all platforms giving an optimal user experience. Now the use of websites is not limited to PC’s hence making sure your web page is adaptable to mobiles, smartphones and tables has become very important.
Personalization
Personalization is another important factor you cannot ignore in 2013. Personalization tends to increase user loyalty, reliability and enhances the user experience. A research showed that personalized emails to customers increased the response rate. Personalization if used correctly will let you attract new customers and retain old ones.
If you keep these factors in mind then in the Zero moment of Truth the choice will for sure be made in your favor!
Author Bio:
Austin Richard is an IT professional from Pass Certification. It provides you 100% 70-484 exams. Let’s take benefit of 156-315.75 Exams material efficiently and get guaranteed success. Check out free demo of all certifications Exam.