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In
a difficult economy, businesses must allocate advertising funds
carefully. Advertisers wish to present their messages to targeted
markets with a minimal cost per thousand exposures. Newspaper
advertisements are a common way to accomplish this; advertisers can
target specific regions or demographics with their messages at low
cost. However, banner advertisements accomplish many of the same
functions more efficiently. Vinyl banners have several advantages
over newspapers as an advertising medium.
Low Cost
Low Cost
Vinyl
outdoor banners are an inexpensive advertising medium over the
long term, providing businesses with a low cost per thousand
exposures. The cost may be lower than other media either in absolute
terms or in terms of the cost per thousand exposures. For a newspaper
advertisement to be effective, the advertiser must repeatedly
purchase space over the long term.
The initial cost associated with a vinyl banner may be greater than the cost of placing a newspaper advertisement but the ongoing cost associated with maintaining a newspaper advertisement campaign can eventually surpass that initial cost. Whether this occurs hinges upon the costs to place the vinyl banner at a desirable location. If the advertiser can place the banner for a low price, the cost per thousand exposures can be minimal.
Permanence
The initial cost associated with a vinyl banner may be greater than the cost of placing a newspaper advertisement but the ongoing cost associated with maintaining a newspaper advertisement campaign can eventually surpass that initial cost. Whether this occurs hinges upon the costs to place the vinyl banner at a desirable location. If the advertiser can place the banner for a low price, the cost per thousand exposures can be minimal.
Permanence
Vinyl
banners are highly durable and reusable. Older print media is rarely
re-read and even many subscribers to a newspaper do not read every
edition. This results in a limited number of repeated exposures and a
limited number of initial exposures after the publication is
circulated. In contrast, a well-placed vinyl banner has an indefinite
shelf life. A well-made outdoor vinyl banner will be resistant to
attacks from sunlight and the weather, thus providing the advertiser
with a long period of repeated exposures.
Flexibility
Vinyl
banners offer advertisers a flexible medium in which to present their
messages. Instead of limiting advertisers to a small square on a
single page, vinyl banners permit advertisers to provide
high-resolution representations of their products printed to scale.
Banners can be created to fit small office environments and low
fencing or encompass the entire side of a building. Small banners can
be used to attract local foot traffic while properly placed larger
banners can attract the attention of motorists.
Modularity
Modularity
Outdoor
vinyl banners present advertisers with modularity not available in
many other types of media. Many advertisers combine multiple banners
to present additional information or improved visual representations
of the product or service as space allows. If a banner is moved to a
second location, the advertiser may experience an increase or a
reduction in the amount of available space; in these cases,
advertisers can remove segments of the banner or add additional
information.
Visibility
Visibility
One
of the principal problems with newspaper advertising is clutter, or
the tendency for a consumer to not notice a single ad in a sea of
advertisements and content. Banner advertising allows businesses to
select the location for the banner manually; this can result in the
banner being placed in an area otherwise devoid of advertisements. If
the vinyl banner is placed carefully, the business can avoid problems
with clutter that plague so many other forms of advertising media.
Ideal advertisements are eye-catching, memorable, effective at achieving the advertiser’s goals, and cost-effective. With a properly designed banner, businesses can raise brand awareness in the local community. With proper placement, businesses can target any motorist or pedestrian in the area. Outdoor banner advertising is a worthwhile endorsement.
Ideal advertisements are eye-catching, memorable, effective at achieving the advertiser’s goals, and cost-effective. With a properly designed banner, businesses can raise brand awareness in the local community. With proper placement, businesses can target any motorist or pedestrian in the area. Outdoor banner advertising is a worthwhile endorsement.
Kelly
Kovacic writes articles to offer reviews of advertising
techniques in the marketing of new and established businesses.
Advertising with outdoor
banners from
Signazon.com is a very successful and inexpensive way to promote
your business.