Bulletin
board systems used to have the corner on the flow of information;
these were usurped by weblogs, now called blogs. Blogging is not a
new trend, it has actually been around since the late 1990’s, but
now there are so many different types of blogs that it seems this
trend is not going away any time fast.
Blogs
started out by being a source of information on specific items or
websites. These had to be professionally edited and published, and
it was rare to be able to leave comments or ask questions online.
MBA’s
In
2009 the world was introduced to the world of MBA’s (multi author
blogs,) although they were still edited and published. MBA’s
allowed the opinions of its authors to be expressed as well as the
specific information to be released to the public. These also
allowed blog readers to comment on the blogs and encouraged
communications with the authors.Generally blogs were subjective, an
online diary or used for advertising.
Social
Media
From
there the World Wide Web seemed to explode in blogging and blog
following. Social media picked up the ball and ran with it; where
blogging is concerned. Social media sites like Twitter and Facebook
put the MBA’s into the social media arena to allow further
interactions.
Now
there are not only typical diary logs, informational logs and
subjective blogs, but there are podcasts (digital media usually
listened to via mobile devices,) MP3 blogs (a collection of music
files that can be downloaded,) vlogs (video blogs are visual and are
seen as web television), photo blogs, art blogs (provide information
and images in reference to specific art,) edublogs (enhances the
education of students) and micro/mini blogs.
Visibility
Social
media blogging is entertaining and informative; it allows complete
communication between the authors and their readers (followers.)
The more followers a blogger has, the more visibility given to the
author’s opinions and information are spread.
Entertainers
use blogs to inform their fans (followers) on what is happening in
their world, so that fans connect on a different level with their
favourite entertainers.
Business
connections
Businesses
use blogs to transmit new information on their products or brands,
and if there is something wrong with those products or brands, the
business are able to get that information out to their customers
quickly.
Mini/Macro
blogging
Twitter
is a good example of a micro/mini blog, as bloggers can update their
statuses in moments with a minimum amount of words required. This
allows their followers to feel like there are connected to those
bloggers personally, especially if the blogger answers their
questions.
On
line newspapers often have several types of blogs in them. Longer
blogs are used more as a “letter to the editor,” and by
registering with the online newspaper readers (mini bloggers) are
able to attach their opinions about specific news stories to the end
of those stories directly. This encourages the community of
followers of that website to interact with each other, and ask for
more information if the original story is vague.
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