Heineken Personalised QR Code

A QR code is a special matrix barcode readable by specific QR barcode readers as well as camera cell phones. The particular code contains dark colored segments organized inside a rectangular pattern on a white background. The information encoded is usually text message, URL or possibly alternative information. Heineken, a beer company, lately made use of a QR code as being the basis for a promotion at the Heineken Open'er Music Festival in Poland. They noticed the fact that youngsters liked visiting music festivals since they enjoyed the music together with enjoyed meeting new people. Realizing that, they made a place exactly where event goers may generate a personalized QR code as a way to break the ice. They named it the U-Code.