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How to use Social Media to Build Awareness for your Small Business

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There are many social media websites which enable people to stay connected around the world. Facebook and Twitter are some of the many social media websites which millions of people have joined. Not only can web users post and tweet photos of their family and friends but small businesses can also utilise them in order to build awareness.

Create accounts on Facebook and Twitter
When a business has both a Facebook and Twitter account, web users can find them. Some might prefer to find the companies that they could hire or purchase products from on these social media websites. If your website doesn’t have a high search ranking when keywords are entered onto Google or Bing, it can be difficult to find it. However, if your Facebook or Twitter account contains the keywords which you want your business to be synonymous with, there is a greater chance that you will be found. When your company is easy to find on social media websites, web users are able to contact you.
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